PURE Performance Media Book a call

Service

Paid social and media

Paid media performs when the targeting is built on real audience data rather than platform interest categories. We activate our own investor and B2B segments inside the ad platforms, which changes the economics considerably.

  • Meta Facebook and Instagram
  • LinkedIn B2B and seniority targeting
  • Native Content discovery platforms

Audience activation

Our first party investor and B2B segments are matched into the advertising platforms as custom audiences, then extended through lookalike modelling. That means campaigns start from known investors rather than from people who once clicked an article about pensions.

Channels

  • Paid social across Facebook, Instagram and LinkedIn
  • Native advertising through content discovery platforms and editorial style placement
  • Search advertising built around investor acquisition and lead generation funnels
  • Retargeting across website visitors, engaged users and nurture audiences

Landing pages

We build lead optimised landing pages that mirror your corporate site, so the click does not land somewhere that feels like a different company. Page, form and follow up are treated as one asset rather than three handovers.

Common questions

Do you need our ad accounts?

We can run through your accounts or ours. Running through yours keeps the data, the pixel history and the audience assets with you, which we would usually recommend.

What budget makes paid media worth running?

It depends entirely on the value of a converted customer. We work that backwards from your cost per acquisition target during scoping and will tell you if the numbers do not support it.

Tell us what a qualified lead looks like to you

We will come back with the audience we can reach, the channels we would use and a cost per lead you can hold us to.