PURE Performance Media Book a call

Service

Demand generation and telemarketing

This is the part of PPM that most clients buy first. A professional calling team in central Brighton, working to a script written with you, qualifying every conversation against criteria you set, and delivering the result into your CRM in real time.

  • 100% Leads with recording and transcript
  • 4 Regions covered: EMEA, LATAM, US, APAC
  • Brighton UK based calling floor

What you actually receive

Live, GDPR compliant opt-in leads fed directly into any CRM or client platform, each one carrying the recording and the saved transcript of the call that produced it. Nothing is delivered as an unattributed row in a spreadsheet.

If a lead does not meet the qualification criteria we agreed at scoping, it is not billed and it does not enter your pipeline. That rule is what keeps the definition of a qualified lead honest on both sides.

BANT qualification

  • Budget: confirmed capacity to spend on the product or investment
  • Authority: the contact can authorise the decision, or we identify who can
  • Need: a stated requirement, captured in the prospect's own words on the recording
  • Timeline: a defined period in which they expect to act

Campaign types

The team is experienced across BANT lead generation, webinar and event registration, whitepaper and content syndication campaigns, conference marketing, survey and market research, data cleaning and follow up programmes.

We run multi-language and multi-geography campaigns, engaging senior B2B decision makers across EMEA, LATAM, US and APAC.

PPM Validate

Outdated customer data quietly destroys the economics of direct marketing. PPM Validate cleans and verifies your existing database so that the rest of your marketing spend lands where it should, rather than against records that stopped being accurate two years ago.

PPM Engage

Re-engagement works on people who already know you. We take dormant records, past enquirers and lapsed customers, and put a human conversation back in front of them. Acquiring a new lead costs several times more than reactivating an existing one, which is why this is usually the cheapest pipeline available to a business that has been trading for a while.

Common questions

Do I get to hear the calls?

Yes. Real time access to call recordings and a saved transcript for every lead and every call is standard, not an upgrade.

What happens if a lead is not qualified properly?

It is not billed and it does not reach your pipeline. Qualification criteria are agreed in writing at scoping so there is an objective standard to measure against.

Where is the calling team based?

Our own offices in central Brighton, with multi-language capability for European and international campaigns.

Can leads go straight into our CRM?

Yes. We deliver into Salesforce, HubSpot, Zoho, Microsoft Dynamics, Pipedrive and custom systems, typically by direct integration or webhook so leads arrive within minutes of the call ending.

Tell us what a qualified lead looks like to you

We will come back with the audience we can reach, the channels we would use and a cost per lead you can hold us to.