About us
Everyone in this market promises to connect brands to customers. We work the other way round. We know where your customers already are, how to reach them and what moves them to act, and we build the route from one to the other.
Pure Performance Media is a specialist performance marketing, technology and publishing business with proven expertise in high end B2B and B2C lead generation. We are measured on qualified opportunities, appointments and revenue rather than impressions.
What sets us apart is the combination. We publish to investor audiences we have built and kept for seven years, we licence additional data from vetted providers and re-verify it before it is used, we run our own calling floor rather than outsourcing it, and we apply AI assisted workflows across research, targeting and follow up so campaigns reach market faster and target more precisely than a conventional agency process allows. We can account for the origin and consent basis of every record we put a campaign against.
At our heart we are also a business with purpose, creating employment opportunities for ex-offenders and people rebuilding life after addiction through mentoring and community partnerships in Brighton and Hove.
Areas of expertise
The team
You work with the people running your campaign. There is no team between you and the person writing the script or making the calls.
Chief Executive Officer
Jason has built his career with leading media and marketing organisations including News UK, emap, Conversant and Publicitas. He now brings together talent across a growing portfolio of publishing and technology ventures, and is known for a hands on approach and for building businesses with purpose.
Chairman
Ian has held senior leadership roles across global media and technology businesses including VisualDNA, Interpublic Group, blinkx, Ensighten and Burst Media, and is Chief Revenue Officer at Phrase. He brings revenue growth, strategic direction and financial oversight to PPM’s long term strategy and market positioning.
Chief Operations Officer
Raj brings deep experience in business development and marketing, with a focus on streamlining process and driving growth. At PPM he orchestrates operations and implements the technology that keeps campaigns running reliably at scale.
Fractional Commercial Director
Mike has over twenty years driving sales growth, partnerships and go to market strategy across global tech, marketing and data platforms, including Cardlytics, Reward, TradeDoubler and BT, for brands including Sky, Vodafone, eBay, Disney, Dell and Nike.
Superpower: Negotiating on behalf of others
Fractional Director of Technology
Vipin oversees the systems and platforms behind our multi-channel marketing and publishing network, with expertise in CRM integration, automation and performance technology, and a focus on compliance and data accuracy.
Business Development Specialist
Sem combines natural communication skills with a results driven approach to telemarketing and phone based prospecting, engaging senior decision makers and turning conversations into real opportunities.
Business Development Specialist
Kamogelo brings a sharp operational mind and hands on experience across a wide range of sales campaigns, currently studying towards an LLB and blending legal insight with business acumen.
Superpower: Telephone ninja
Operations Executive
Yas supports data management, administration and telemarketing coordination, making sure the calling team has accurate campaign data and that projects run to schedule.
Content and Marketing Executive
Rudi is an award winning local writer supporting marketing and content across PPM’s publishing sites, including Sussex Business Digest. Outside work he presents on local Sussex radio.
The quickest way to judge us is to hear a call recording from a live campaign. Ask and we will play you one.
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