Our Social Mission

Building Futures, One Act of Kindness at a Time

Founded in May 2018, Pure Performance Media is a specialist performance marketing, technology, and publishing business. Whilst Pure Performance Media specialises in high-end B2B & B2C demand generation, the business also has a social mission at its heart, which is to offer employment and work placement opportunities to ex-offenders and people in recovery. Our aim is for 50% of the staff team coming through the social mission. The social mission is incorporated in the memorandum of the business.

Pure Performance Media’s key objectives are:

  • To support individuals in their quest to rebuild their careers while recovering from alcoholism.
  • To promote a healthy reintegration into society to those who otherwise may have struggled in this process while either recovering from addiction or from a difficult legal past through mentoring, guidance and work experience.
  • To give the team the space for growth within the company, and to make everyone feel like they are the leader of their own destiny within the business.
  • Since the company’s inception in 2018, Citrus has provided employment for 15 people in recovery. Moreover, the 50% target has almost always been fulfilled in the last three years. By aiming for and achieving the 50% target, Pure Performance Media is challenging the taboo of employing people who either have a criminal record or who have experienced addiction.
  • To inspire and pave the way for other businesses to create a similar social mission and break taboos.

Why it is important to break the taboos of hiring individuals who have been through recovery?

Employment plays a key role in supporting recovery. Getting and keeping a job is a top objective for people in treatment, alongside ‘getting clean’  In addition, being employed introduces people to new social environments without substance misuse and creates a distance between them and negative associations. These are all factors boosting recovery that combat the ever-present risk of relapse. One study found that during the first six months after treatment for alcohol
misuse, 45% of those who were unemployed relapsed, compared to 23% of the employed. Concluding that employment is a vital part of recovery. Concluding, employment is a vital part of recovery.

Our Partners

Sussex Pathways has worked tirelessly to support people leaving prison to successfully resettle back into the community. We do this through the provision of our Volunteer Key Worker services for prison leavers, as well as rehabilitation support within prisons and a restorative justice service that works pre and post-release with perpetrators and victims of crime.

Making it Out C.I.C is a new Community Interest Company that has been set up to enable people, who are at risk of committing crime without support, to begin to change their current situation through regular engagement in creative making activities.

ChangeGrowLive provides adult Drug & Alcohol Services for Brighton & Hove. Support is available to anyone concerned about their drug or alcohol use, or for the families & carers supporting those struggling with substance misuse.

Thrive Inside instructors teach a form of meditative self-inquiry, or mindfulness, called iRest (or Integrative Restoration). iRest is a structured, 10-step form of mindfulness training, which has been adapted for vulnerable populations that may have experienced traumatic life events and post-traumatic stress disorder (PTSD).