About Us
About Pure Performance Media
Pure Performance Media is a specialist performance marketing, technology, and publishing business, with proven expertise in high-end B2B and B2C lead generation.
What sets us apart? AI-assisted marketing. By combining human expertise with AI speed and precision, we deliver campaigns that are faster to market, sharper in targeting, and more efficient at scale. The result: more revenue, more profit, and greater efficiency for our clients.
Our approach is simple. We connect directly with customers. We know exactly where your customers are, how to reach them, and how to move them to action.
At our heart, we’re also a business with purpose: creating employment opportunities for ex-offenders and those rebuilding life after addiction, through mentoring and community partnerships in Brighton and Hove.
In a crowded market where everyone promises to connect brands to customers, we cut through the noise: we connect your customers to your brand. Faster, smarter, and better.
Pure Performance Media: drive more revenue - more profit
Our areas of expertise include:
Our Team - we have superpowers
Jason Baker
Founder
Jason has built his career with leading media and marketing organisations, including News UK, emap, Conversant, and Publicitas. Today, he brings together exceptional talent and expertise across a growing portfolio of publishing and technology ventures. Known for his hands-on approach and strategic vision, Jason is committed to building businesses with purpose
Raj Joshi
Director of Overseas Operations
Raj brings a wealth of experience in business development and marketing to his role as Director of Overseas operation at Pure Performance Media. Raj skills are in market research, email campaigns, SEO strategies, and social media management. He also has a knack for streamlining processes and driving growth. At Pure Performance Media, Raj excels in orchestrating efficient operations and implementing cutting-edge tech solutions. Known for his punctuality and reliability, outstanding results. Connect with Raj to explore how he can help your business thrive.
Ian Woolley
Chairman
Ian has held senior leadership roles across major global media and technology businesses, including VisualDNA, Interpublic Group, blinkx, Ensighten, and Burst Media. He is currently Chief Revenue Officer at Phrase, the leading LLM Translation SaaS business. Ian brings a wealth of experience in revenue growth, strategic direction, and financial oversight to help shape the company’s evolution. Ian’s expertise complements Jason’s entrepreneurial vision, with both working collectively to guide PPM’s long-term strategy, innovation, and market positioning while ensuring sustainable and profitable growth.
Sem Blanchard
Business Development Specialist
Sem brings an incredible talent for telemarketing and phone-based prospecting, combining natural communication skills with a results-driven approach. At Pure Performance Media, he works across client campaigns and PPM’s own business development, helping to drive new customer acquisition and build lasting relationships. Sem is experienced in engaging senior decision-makers, qualifying leads, and delivering conversations that convert into real opportunities. His professionalism and energy on the phone ensure that every campaign benefits from meaningful engagement and strong outcomes. Sem plays a key role in ensuring PPM’s clients receive high-quality outreach that delivers measurable growth.
Kamogelo Chuma
Business Development Specialist
Kamogelo brings a sharp operational mind and a deep commitment to client service.. With hands-on experience across a diverse range of sales campaigns, Kamogelo has supported professionals and small businesses in revenue generation. Currently studying towards a Bachelor of Law (LLB), Kamogelo blends legal insight with business acumen; driven by a passion for clarity, structure, and empowering others to thrive.
Superpower: Telephone Ninja
Vipin Sharma
Fractional Director or Technology
Vipin serves as Fractional Director of Technology at Pure Performance Media, overseeing the systems and platforms that power our multi-channel marketing and publishing network. He brings expertise in CRM integration, automation, and performance technology, ensuring campaigns run efficiently, securely, and at scale. With a focus on compliance, data accuracy, and practical innovation, Vipin supports PPM’s ability to deliver high-quality customer acquisition for clients targeting HNW investors, expat professionals, and senior decision-makers worldwide. His role bridges technology and strategy, enabling PPM to combine advanced tools with measurable results across LinkedIn, email, telemarketing, and digital publishing.
Yasrab Shaikh
Operations Executive
Yas is an integral part of Pure Performance Media’s operations team, providing essential support across data management, administration, and telemarketing coordination. As Operations Executive, Yas ensures that the telemarketing team has accurate, up-to-date data and the resources needed to perform at their best. From preparing campaign lists and tracking performance to handling day-to-day administration, Yas plays a vital role in keeping projects running smoothly. With strong organisational skills and attention to detail, she helps maintain the high standards PPM is known for, supporting both client campaigns and the company’s own business development initiatives.
Rudi Banfield
Content and Marketing Executive
Rudi is an award-winning local writing enthusiast who recently joined the team. He supports marketing and content development across PPM’s publishing sites, including Sussex Business Digest, where he helps shape articles and campaigns. With a sharp eye for detail and creativity, he contributes to both content quality and marketing output, building skills in digital publishing and audience engagement. Outside work, Rudi is a post-punk fanatic, a presenter on local Sussex radio stations with a passion for politics and traditional tattoo culture.
Mike Glegg
Fractional Commercial Director
Mike brings over 20 years of experience driving sales growth, partnerships, and go-to-market strategy across global tech, marketing, and data platforms. He has held senior roles at Nasdaq-listed Cardlytics, Reward, TradeDoubler, and BT, delivering transformational revenue growth and innovative propositions for brands including Sky, Vodafone, eBay, Disney, Dell, Waitrose, and Nike. At PPM, Mike applies this expertise to accelerate growth, scale partnerships, and open new revenue streams, helping shape strategies that deliver measurable results for both clients and the business.
Superpower: Negotiating on behalf of others (Mr Dealmaker) & a lover of all things consumer behaviour.